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suzuki.com.au
SEI Score
Trust
Google trusts you more if other websites trust you enough to backlink to you.
Your website is really kicking goals now with Trust. There is still more work to do here and you will need to strive to continue this trend to get ahead of most websites in your niche.
- Google seeks to provide a trusted result for searchers. A big signal of value to Google is strong organic referral links to your website. This is also where authoritative content overlaps with our Relevance element. Engage in a healthy marketing mix and provide customer value and service at every opportunity.
Relevance
Is your content answering key questions your visitor has with useful information?
A brilliant place to be. Your site now has relevant and high ranking content. Keep on top of your content efforts by expanding key areas of your website to substantiate your dominant position in these niche areas of relevance.
- Google wants searchers to fall on a relevant result or there is no point to the search engine in the first place. Relevant keywords and a generous amount of supportive content for those topics and keywords is the name of the game when it comes to delivering a relevant result.
Consistency
Are you consistently helping your visitors? Providing content that serves their needs so they understand who you are, what you do and how you help?
A good score, although your website needs to build more consistent and substantive content to grow your presence and keyword reach.
- Google rewards brands for fresh content - whether it's in blogs or landing pages on your site. Keep your content up to date (for example, broken links) and don’t let your website grow stale. Consider revising old content as well as creating new content.
Longevity
How long have you been around on the web? What do you have online and how long has it been there?
You’ve really stuck at it and that’s the key here in this element. You just have to stay on your feet longer than the other guy and keep educating your customers with high quality optimised content.
- Google rewards businesses for persistence. Our research shows sites that are in it for the long haul gain some serious street cred, providing you are maintaining and growing a well balanced marketing strategy.
Reputation
The reviews your customers give you matter - how do you stack up in their eyes? (Which are the eyes of the online world).
It’s time to take a fresh look at your reputation management. Engage with your customers, digest the feedback, make changes where necessary.
- Google rewards businesses with reviews across multiple directories with a particular emphasis on Google My Business. Naturally, the volume and the quality of these reviews is also important as customers need a good amount of data to help them make sound decisions.
This aligns with elements of trust and authority. When it comes to building influence, your reputation provides social proof and accountability that you are striving to uphold high standards with both your product offering and your customer service.
Engagement
How many people actually find YOU when they’re searching the web for what you do?
You’ve positioned your site very well. The hard work is paying off. Many businesses will never catch you. Revise your marketing mix and monitor your results so you can leave the other guys in the dust.
- Google loves traffic and not surprisingly rewards websites that get the most.
Focusing on marketing activities (blogs, landing pages, etc) that engage your audience - content that matches your keywords creates value and understanding around your offering.
Identity
Your identity is your brand - look and feel. Fundamental to this is the experience visitors have on your website - do they give up in frustration because it’s slow and confusing?
Your core foundational elements of site performance are doing very well. There’s still issues to resolve. Consider visiting Google’s Web Vitals metrics to get a detailed view of your current performance. Otherwise, speak to your web developer and review your web hosting solution.
- Your brand identity and consistency of message is an important way for customers to align with your business. However, none of this even gets seen if your website is slow, confusing or clunky. Your identity becomes “too hard to deal with”.
The design elements of your website and the customer journey it provides enhance the user experience - if your visitors don’t give up and move on!
Know how your site performs and if necessary talk to your web developer and SEO people about optimising your site performance - both on desktop AND mobile devices. Remember, Google’s ‘mobile first indexing’ seeks to improve UX for people searching on the move or utilising elements of voice search.
